Wednesday, September 17, 2008

Managing Expectations

I'm wondering if the McCain campaign is deliberately keeping Palin away from press conferences because they know it will do these things:

1) Make the press angry and suspicious, which will lead to 2) the press turns that anger into creating stories about how Palin is unprepared, out of her league, and is unable to handle tough questions, which 3) will set the bar really, really low for her so that when she finally does step before someone with tough questions, she will appear smarter than she's been given credit for.

That's pretty much what Bush did, always striving hard to lower the bar as low as it can go. As Bill Moyers said (also the quote in my masthead), "When the bar is low enough, you can never be too wrong."

0 talk back: